From
the makers of the popular Lovers trilogy
comes the trendy melodrama On Air which
takes you behind the scenes of a fictional
television drama, revealing fascinating details
about what normally goes on behind a TV drama
production. Boasting an impressive roster of
stars, On Air was one of the
highest-rated dramas in Korea during the first
season of 2008. Hailed by critics for its
craftsmanship and realism, On Air
revolves around four entertainment industry
figures - a director, a writer, an actress, and
her manager - as their personal and professional
lives intertwine during the shooting of a drama.
Kim Ha Neul (Romance) melts into her role
as a beloved actress with a spiteful streak
off-camera. Her nemesis is the quirky, eccentric
screenwriter played by Song Yoon Ah (Jail
Breakers) who caused quite a stir with her
exaggerated acting. Though overshadowed by two
strong female leads, Park Yong Ha (Winter
Sonata) manages to work his charm as a
visionary director, while Lee Bum Soo (Surgeon
Bong Dal Hee) delivers the goods playing a
manager who is determined to make his star the
next Jeon Do Yeon.
Call
it guts or sheer arrogance, but Korea's
sweetheart Oh Seong Ah (Kim Ha Neul) just
declined to accept the Grand Prize at the live
broadcast of SBC's year-end awards, all because
she was named a co-winner. How can there be two
Grand Prize winners? Such a diva act would end
anyone else's career, but not Oh Seong Ah's, as
fans loudly applaud her courage. Then Oh Seong
Ah pulls yet another stunt by switching from her
current sleazy hotshot manager (Lee Hyung Cheol)
to a near-bankrupt manager (Lee Bum Soo).
Meanwhile, bestselling scriptwriter (Song Yoon
Ah), popular for her cliche-ridden dramas, faces
a great challenge when a newbie director (Park
Yong Ha) proposes a fresh new concept taken from
an award-winning drama she wrote a long time
ago.
On
Air pulled off a major casting coup not only
with its leads, but also with its
record-breaking 27 cameo appearances. The
drama's writer and director used their Lovers
series connection to lure in such mega stars as
Jeon Do Yeon and real-life couple Kim Jung Eun
and Lee Seo Jin. Song Yoon Ah also brought in
her celebrity friends like Lee Hyo Ri, Kang Hye
Jung, Uhm Ji Won, and comedian Kim Jae Dong.
Dubbed as a blueprint for TV drama production, On
Air shows the gritty side of show business
and explores a multitude of critical steps along
the production pathway, including brainstorming,
scriptwriting, casting, budget, shooting,
soundtrack production, promotion, and
interacting with network studios, management
companies, and third-party investors.
This
edition comes with the following special
features: